Vine’s demise highlights the importance of innovation
Vine, the video-sharing phenomenon that took the internet by storm around two years ago, will soon be culled. The news took many people by surprise; the platform is incredibly popular, is owned by Twitter and is used by throngs of celebrities, ...
Employer branding in the marketing sector
Good marketers are vital to any company. They can be the difference between success and failure for any product or service, so it’s small wonder they are in such demand. Those looking for top marketing jobs or design jobs can also be ...
Living the brand to land your next marketing role
Failing to ‘live the brand’ as a marketing expert can really backfire, especially for those in the public eye. Celebrity brand ambassadors have famously been caught out using rival products to those they were aiming to endorse, such ...
Why keeping up-to-date with SEO tactics is crucial
In a rapidly evolving sector, it pays to keep up-to-date with industry developments and technologies – especially when it is crucial to the success of the business you work for. This post is inspired by one of the most commonly used phrases in ...
5 digital marketing influencers you should be following
The digital marketing landscape changes fast, really fast. In fact, it can be difficult to keep track of the popular trends. As soon as one influencer posts an article about how short content is back with a vengeance, another will respond with ...
How to demonstrate the power of inbound marketing
Are you thinking of switching to a holistic inbound marketing approach for your clients? Despite the fact that not everyone knows straight off the bat what ‘inbound’ really is – and to an outsider, it might sound like just ...
Why establishing trust is a marketing must
Last month Twitter, the social media giant utilised regularly by over 300 million people, gave each and every one of us the ability to apply for, and potentially receive, the coveted blue tick that is so sought after by celebrities and ...
How to stand out in content marketing, from interviews to outreach
If you really want to get ahead and grab that role in content marketing or SEO, you need skills that set you apart from the rest. Aside from your all-important experience in the office, here are some of the best ways to get noticed. Network, ...