How to stand out in content marketing, from interviews to outreach
If you really want to get ahead and grab that role in content marketing or SEO, you need skills that set you apart from the rest. Aside from your all-important experience in the office, here are some of the best ways to get noticed. Network, network, network! Take every opportunity you can to attend conferences, […]
Essential tools and tips for outreach
We all know that valuable content is the key to strong digital performance, but simply having great content is only half the battle; you still need exposure and engagement for it to be successful. Some sites have huge content teams and enormous amounts of traffic and social shares, these come from years of laying foundations […]
Why you should get your head into virtual reality (VR)
Virtual reality (VR) has tiptoed fairly quietly into our lives but early signs suggest it is only going to get bigger. The two words ‘Oculus Rift’ are synonymous with the explosion of this technology and Samsung has certainly arrived early at the VR table. As a marketer, this technology probably feels untouchable right now because […]
New proof that every marketer should develop skills in content marketing
It is no secret that content marketing, as a sub-industry of marketing, has grown exponentially in the past five years due to the proliferation of smart devices and social networks. Recent data from Google Trends found that interest in “content marketing” grew steadily between 2011 – the year it is considered to have started having […]
The top four SEO trends to keep you up with the competition
The digital marketing world is always changing. While that’s what keeps it interesting, it does mean you can get left behind if you don’t keep up. So to make sure you are ahead of the competition, we’ve put together the top four SEO trends of 2016. Answer boxesThere’s more to search engine results pages than […]