Aug

Posted 31.08.16

How to stand out in content marketing, from interviews to outreach

If you really want to get ahead and grab that role in content marketing or SEO, you need skills that set you apart from the rest. Aside from your all-important experience in the office, here are some of the best ways to get noticed.

Network, network, network!

Take every opportunity you can to attend conferences, trade shows and informal networking events and build a reputation in the digital marketing world. The informal atmosphere of mid-event coffee breaks or post-event drinks gives you the chance to mingle with high-profile digital gurus and ask them for career advice, or maybe debate the latest social media trends. Plus, if you end up applying for a digital marketing job in their company, the fact that you’ve met before can help calm your interview nerves and make you a memorable candidate, too.

Eat, sleep, breathe industry news 

Whether you’re happily in work or looking for a new digital marketing role, you must have your finger on the pulse when it comes to marketing news. That means checking the obvious favourites like Marketing Week and Mashable, but also looking at specific writers and innovators, such as Copyblogger, following influencers on social media, and subscribing to newsletters.

Start your own blog or vlog

When you’re doing blogger outreach and chatting to digital influencers, it can be tricky to get through to those high-profile digital stars – they receive dozens, if not hundreds, of emails per day, and yours needs to stand out. By becoming a blogger or vlogger yourself, you have a window into their world and you see things from the other side of the marketing pitch. Having empathy with those influencers can really make a difference, plus the content you’re creating also looks great on your CV and proves to future employers that you have some original ideas.

Now you’re ready to take your digital prowess to the next level. What are you waiting for? Get in touch with us today.


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