Digital marketing is a sector that changes constantly. Big names such as Google and Twitter announce changes almost on a weekly basis. How do you keep up to date and beyond for that new role? And, crucially, how do you show recruiters that you really know your digital marketing stuff? You need to be able to demonstrate your knowledge beyond a set of buzzwords.
A very useful ‘cut, paste and keep’ guide on the Brand Republic website gives some great advice on enhancing your digital marketing C.V. at minimum cost.
There are several online (and free) training opportunities from well-known names in the industry. Work through seminars, online classes and tutorials– even achieve certificates to demonstrate new and existing skills. Hubspot is recommended as one of the top providers with a ‘multitude of learning resources’. Other recommendations include Distilled, Moz, HootSuite and the Analytics Academy from Google. Use these resources to fill the gaps on your CV or gain evidence of your digital skills. For more in-depth courses try the Digital Marketing Institute.
Follow the digital experts
With so many changes and so much output, knowing who and what to follow is key for the latest and cutting edge news on your industry. Brand Republic’s article highlights key names, from SEO experts to online marketing specialists and social media strategists. Follow them on Twitter or read their blogs to help you talk about innovation and trends in your next interview.
Show what you know
Real-life examples of your digital marketing achievements are always valuable to show a potential employer. Set up your own website, on WordPress or similar, as a training platform for a promotional or marketing project. Be prepared to show how and why you set it up and demonstrate its success.
For the full details, including who to follow in the digital marketing industry, read the Brand Republic article here.
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