You’ve found the perfect marketing job and secured an interview. Now you need to shine and convince the panel you are the best choice. With some time and research, you can improve your chances and go into the room confident and prepared. Follow our tips below to nail that interview and win a new role.

You Can’t Do Too Much Research

With so much information readily available online, there is no excuse for going into an interview underprepared. To impress, learn as much as you can about the company you want to work for. Spend time on their social media channels getting a feel for what they do and who they are. Familiarize yourself with their structure, history and culture. Keep up-to-date with their products, goals and any awards and developments relevant to your role. Giving yourself a good general overview and knowledge particular to the role will impress the interviewer and show just how good a researcher you are.

Get The Essentials Right

Most industries follow a pattern of associated questions relating to roles, and marketing is no different. Spend some time clarifying your thoughts on and answers to some simple questions. This list of 30 common marketing interview questions on Unfunnel is a good place to start. This will give you confidence and allow you space to think if you’re asked a question you were not expecting.

Go Social

While you’re researching your new potential employer, they’ll be looking into you. Many employers look at the social media of a candidate before the interview as well as during the interview process. It’s an opportunity to make a good impression before you walk through the door. Make sure your online and social presence is up-to-date and professional before your interview. Keep personal and professional accounts apart. Check your Twitter profile for any tweets which could have a negative impact on your suitability. Maintain an up-to-date LinkedIn profile and ensure blogs posts are recent and relevant. This is the perfect way to enhance your chances of success.

Armed with these tips and your specialist knowledge and experience, you have the best chance of landing your next marketing job. Good luck!