Bristol

Br

Brand Marketing

Brand Activation Manager

Salary: £45,000—63,000. Location: Bristol (Permanent). Reference BBBH543

Brand Activation Manager
Bristol
£45,000 – £63,000

Fantastic opportunity lead the development, definition and management of the brand identity for a National Financial Services organisation.

You will take responsibility for the brand’s activation across internal and external communications, for consumers and customers alike.

Key responsibilities:
-Lead the planning and deployment of the brand’s implementation across internal and external communications in order to support the business meet its key strategic objectives
-Work closely with the Marketing Planning team in order to lead the development and management of the brand identities and guidelines
-Manage the brand assets in line with the guidelines
-Influence all stakeholders in the deployment of brand guidelines and the visual/ tonal interpretation
– Day to day supplier management of creative agencies in order to ensure widespread understanding and application of our brand across all channels
-Development of any third party sponsorship and partnerships to deliver against brand objectives
– Measurement and interpretation of brand performance against KPI’s
-Lead the delivery of reports and presentations on brand identity issues in order to make recommendations up to Board level

Required skills and experience:
– The ability to develop brand identity and design guidelines
– Proven capability of developing and delivering brand experience
– Interpretation of MI and customer insight to inform brand strategy
– Ability to build strong relationships with key stakeholders
– Strong leadership skills, in particular the ability to inspire high performance from colleagues
– Well-developed influencing skills at a senior level
– Supplier management
– Budget management
– Management experience and the ability to direct, develop and appraise others
– A strong understanding of legal and regulatory frameworks with Financial services industry desirable

If you would be interested to find out more about this exciting position, please contact Creative Mettle for a confidential discussion.

Enjoy Recruitment Group is acting as an Employment Agency in relation to this vacancy.

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This job expires on Thursday December 10th, 2015 5:49pm



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