A lovely client-side role with a local success story in the high tech industry. Our client have instructed us to introduce a skilled writer to their business, a comms specialist ideally with some previous PR experience.
You’ll be working in a small team in support of a highly experienced Marketing Manager in Cheltenham. You’ll need three years plus experience in a similar comms or PR based role. Ideally you will have been working with IT or technology generally but any complex business process will be acceptable as long as you have a genuine interest in IT / Tech. As a person it’s likely you’ll be a stickler for accuracy and probably a grammar pedant! You’ll be used to working to deadlines, take pride in your work and be familiar with brand and tone of voice guidelines.
Although offered support, especially in the early stages of your new role, you’ll be the sort of person who can work autonomously, offering fresh ideas and opportunities to raise the profile of the business without prompt. A good network of local, regional and trade press contacts already exists but you will be expected to maintain these and seek out fresh contacts in new verticals from time to time.
Main duties and responsibilities
*Work with the Marketing Manager to define and agree the PR Plan, in line with the overall Marketing Plan and strategy, targets and KPIs throughout the business.
*Planning, production and distribution/placement of press releases, news items, whitepapers, case studies.
*Pitching of features and releases to pre-agreed publications (via email and phone).
*Identify opportunities for comment and pitch these to relevant publications.
*Managing requests for interviews and support/advise nominated spokesperson in ensuring delivery of a consistent brand message to our target audiences.
*Develop and maintain relationships with key journalists and editorial contacts across target publications, as well as networking groups and business organisations (eg local/regional chambers).
*Creation and upkeep of distribution lists and key contact information.
*Monitor all coverage and provide monthly reporting for the Board.
*Creation of articles for customer, prospect or partner newsletters.
*Assist in the delivery of Social Media and Social Selling activity.
*Ensure all activity matches overall brand, market and positioning across all elements of the business.
*Provide support with internal comms as required.
*Be proactive in identifying opportunities and contributing fresh ideas for campaigns.
Enjoy Recruitment Group / Creative Mettle – acting as an Employment Agency in relation to this vacancy.
This job expires on Monday June 11th, 2018 5:25pm
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