Bristol
Br
Brand Marketing
Senior Marketing Manager
Salary: £53,000—62,500. Location: Bristol (Permanent). Reference BBBH542
Senior Marketing Manager – Financial Services
Bristol
£53,000 – £62,500
Exciting new opportunity within a National Financial Services organisation, for a Senior Marketing Manager to join their team based in Bristol.
In this key role you will work closely with the head of brand & marketing, and will be involved with all things medium to long-term planning, and translating the brand values into actionable strategies and plans.
This role will require you to draw on your experiences of mining insight, your understanding of financial services, managing high performance teams, excellent stakeholder engagement and strong agency management.
Key responsibilities:
– Positively influence others by demonstrating brand vision and values
– Work as part of the Senior Marketing team to deliver the annual marketing strategy, comms plans and campaign planning
– Work with third party agencies and suppliers to deliver strategic and planning excellence aligned to the commercial strategy of the business
-Act as a source of professional expertise to shape and deliver the company’s marketing strategy and plans -Develop and deliver marketing initiatives based on customer and market insights, considering the wider business and regulatory context
– Engage stakeholders in order to shape and deliver marketing initiatives and priorities. Influence will typically extend to that of EXCO level
– Build and maintain external and internal network to support business delivery Identify and deliver continuous improvements, particularly in the areas of marketing effectiveness & return on investment
– Support annual budget setting, day to day management of the overall Brands & Marketing budget, including driving cost efficiencies
– Work closely with the Customer Insights team to maintain a comprehensive market / consumer knowledge, and ensure all communications are grounded in genuine customer insight
– Identify, monitor and mitigate commercial risks, escalating where appropriate
– Scope of influence beyond immediate responsibilities
-Contribute to complex projects in terms of scale, scope and specialism with a cross-divisional impact as the recognised subject matter expert
Required skills and experience:
– 8-10 years marketing experience, mining insight, and understanding the financial services &/or other relevant service categories
-Experience of working in a multi-brand/multi-channel marketing department is also highly desirable
– Strong strategic thinking and planning skills
– Relentless focus on the customer, brand & business performance Ability to interpret and present impact on brand metrics and sales MI
– Excellent interpersonal and influencing skills combining diplomacy with the ability to influence senior colleagues to take action Cross functional collaboration essential for the role
– Analytical skills with the ability to understand complex data and the initiative to use this to drive performance improvement of programmes
-The ability to direct and manage agencies
-Management experience and the ability to direct, develop and appraise others
– Strong self organisation and prioritisation, with the ability to co-ordinate multi disciplinary teams working under pressure and to tight timelines
-A strong understanding of legal and regulatory frameworks within the financial services industry would be an advantage
If you would be interested to find out more about this fantastic opportunity, than please contact Creative Mettle for a confidential discussion.
Enjoy Recruitment Group is acting as an Employment Agency in relation to this vacancy.
Thinking of relocating to the Cotswolds? You won’t be alone – Type “Rock the Cotswolds” into your search engine and check out some of the most talented, creative and fascinating minds in the country!
This job expires on Thursday December 10th, 2015 5:49pm
Back to listings